Description
Fisher & Paykel is a New Zealand icon. A company that grew, from two men with an imported refrigerator to sell in the 1930’s into the country’s first genuine, multinational corporation. That an appliance company should sell washing machines, dishwashers, refrigerators and ovens the world over is remarkable enough, but for product from an island in the South Pacific to be accepted as leading-edge technology in the USA, Europe and Asia is a gravity-defying act. And that’s just half the story. There is also the Fisher & Paykel healthcare company which now dominates the world of heated humidification respiratory care. This success was built on innovative product developed by outstanding engineers on whom the label genius sits quite comfortably. Innovators backed by equally trailblazing marketing strategies. This is a remarkable story of human endeavour, the story of how Fisher & Paykel got to be where it is today.
About the Author.
A Welshman, Keith Davies had successful careers as an investigative journalist and then copywriter / creative director.
He now specializes in contemporary corporate histories. This is his fifth such commission.
He operates internationally from a country home in New Zealand.
FIRST EDITION
HARDCOVER
311 PAGES
The inside of this book is in good preloved condition, while the outside has a minor tear on the back of the dustjacket and there are some small scratches encompassing the entirety of the dustjacket.
